Posted by Bruce Marsland on Friday, December 17, 2010,
In :
Editorial
As a writer, there are
three things about the term 'search engine optimization' that I find
difficult to accept. We'll start there, and then go on to why I also
find the concept of 'search engine optimization' to be linguistically
troubling.
First,
readability in English is reduced by a heavy concentration of nouns,
and the term 'search engine optimization' is three nouns in a row. We'll call it a three-word noun cluster. In science
and technology, that isn't too bad compared to many terms,...
Posted by Bruce Marsland on Thursday, June 17, 2010,
In :
Editorial
Of course it's ethical to edit a text. Who wouldn't agree?
A writer wants a text to look and feel as good as possible, to capture the reader at every turn, and so they edit it. They edit it themselves. They ask others to read it and make suggestions. And they ask others to edit it. Sometimes they even pay others to edit it. That's what makes editing a business and even a profession.
But are there cases when this shouldn't happen?
Take university essays, for example. Is it right to revise someone... Continue reading ...
